This program will expose students to different facets of advertising like compaign planning and management, media planning while equipping them with the approach and tactics in planning and co-ordination of various events.
- To create a brand image
- To impart knowledge about the brand i.e. to transmit information
- To create awareness
- To increase the desire of people in buying the product thus stimulating demand
- To affect an individual’s image towards the brand and persuade the audience to purchase the product or use the service
Job opportunities in advertising include openings in private advertising agencies; advertising departments of private and public sector companies. Job seekers can also find openings in newspapers, journals, magazines; commercial section of radio or television; market research organizations and so on. One can also work as a freelancer.Advertising manager, sales manager, public relations director, creative director, copy writer, and marketing communications manager are some of the major job opportunities in this field.