The purpose of media management is to provide students with a prospect to learn about fundamental aspects of business which they may not be familiar with, which also include accounting, management and strategy as well. Certainly, students will also come to know about different aspects that will prove helpful in developing skills needed to get regular media management task.In addition to this the program aims at developing skillful business managers who are capable of working with online technologies but also with conventional media so as to promote products and services in the highly competitive market of today.
To give students an in-depth understanding of the media and entertainment industry and how the industry is managed in actual scenario.
- To make the students understand about the fundamentals of all forms of media:
- On air (radio, television, digital film)
- Offline (print media)
- Online (digital).
- To offer students hands-on experience with technologies used in the entertainment industry
- To help students master the art of managing the different wings of media and entertainment industry effectively and profitably; surviving in the age of cut throat competition.
One can seek employment in sectors such as radio, print journalism, publishing, public relations, research, advertising and television. There are numerous industries as well as professional designations. Few of these job profiles are digital production/management, online content manager and various others in technical department. Media management is certainly a valuable asset for those who are willing to work at a supervisory level.