GNA University

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OVERVIEW

This program will expose students to different facets of advertising like compaign planning and management, media planning while equipping them with the approach and tactics in planning and co-ordination of various events.

Job prospects

Job opportunities in advertising include openings in private advertising agencies; advertising departments of private and public sector companies. Job seekers can also find openings in newspapers, journals, magazines; commercial section of radio or television; market research organizations and so on. One can also work as a freelancer.Advertising manager, sales manager, public relations director, creative director, copy writer, and marketing communications manager are some of the major job opportunities in this field.

OBJECTIVES

  • To create a brand image.
  • To impart knowledge about the brand i.e. to transmit information.
  • To create awareness.
  • To increase the desire of people in buying the product thus stimulating demand.
  • To increase sales thereby encouraging action from the target audience.
  • To affect an individual’s image towards the brand and persuade the audience to purchase the product or use the service.

 

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