International Conference on Business Resilience & Reinvention in the VUCA World

 July 27, 2021


ICBRR-VUCA 2021 will be a confluence of intellectual minds and will provide an excellent international forum to all the authors for presenting their knowledge and research findings in quantitative or/and qualitative manner for coherent understanding of the recent developments in the field of Business Management & Commerce by specially focusing upon key areas such as Marketing, Finance, Human Resource, Economics & Business Strategy. The goal of this international conference is to bring together researchers and practitioners from academia and industry to focus on understanding all concepts and establishing new collaborations in these areas. The international conference will provide an opportunity to all the authors to submit their novel research paper / article, present the same during the international conference for meaningful deliberations with experts from academics and industry for knowledge sharing and enhancement of research capabilities.

Topics of interest include, but are not limited to, the following:

Track 1: General Management, Economics & Business Strategy

  1. Entrepreneurial Practices
  2. Contemporary Practices in the VUCA
  3. World Competitive and Comparative Strategies
  4. World Corporate Social Responsibility
  5. World Corporate Governance and Corporate Citizenship
  6. Supply Chain Management / Net Chains
  7. Economic Implications of VUCA
  8. Business Model Innovations
  9. Agile Management
  10. Future of Crypto Currency

Track 2: Finance & Banking

  1. Impact of disinvestment and consolidation
  2. Managing bad assets/NPAs in VUCA
  3. Impact of COVID-19 on the financial performance of companies
  4. Banking system and Basel III
  5. Financial, social and environmental reporting
  6. Financial markets- growth and opportunities
  7. Financial analytics and forecasting
  8. Foreign direct investment and internationalisation
  9. Financial challenges in VUCA world
  10. Risk management

Track 3: Human Resources

  1. Managing Agile workforce
  2. Talent Management and employee relations
  3. Recruiting in the VUCA environment
  4. Managing Diversity
  5. Knowledge Management
  6. Organizational Agility
  7. Leadership challenges
  8. Strategic management
  9. The changing dynamics of HR
  10. People focus in VUCA world

Track 4: Marketing

  1. Product Innovations
  2. Brand management
  3. Virtualized customer care
  4. Green marketing: a global need
  5. Developing agile marketing
  6. Social Media Marketing
  7. E-Retail Management: The changing landscape
  8. Advertising & digital marketing
  9. Entry of MNCs in rural markets
  10. Sustainable practices in marketing

Submission Rules and Publication

Author(s) should submit their original unpublished work in the prescribed format to ICBRR-VUCA 2021. All the accepted research papers will be published in the proceedings with the ISBN number; and the selected papers will be published in UGC Approved Journal. Further, the selected and extended papers will be published in SCOPUS Indexed Journals at an additional cost. Simultaneous submissions (papers already submitted to other conferences/journals) are not allowed.

The submission should be strictly as per the recommended paper template which can be found at the end of this site. The decision regarding the acceptance of paper is at the direction of Technical Program Committee. The authors are requested to submit papers at

Best Paper Award

The Best Paper Award will be presented in each track to the authors whose work represents novice meaningful comprehensive research with substantial utility in their respective field.

Important Date(s)


Target Date

Paper Submission Deadline 

June 30, 2021

Acceptance Notification

July 10, 2021

Early Bird Registration Deadline

July 15, 2021

Last date of Registration

July 19, 2021

Date of Conference

July 27, 2021

Registration Fee

Category Early Bird RegistrationStandard Registration
Author (Student)1500 INR25 USD1800 INR30 USD
Author (Research Scholar)3000 INR45 USD3500 INR50 USD
Author (Academician)3500 INR50 USD4000 INR55 USD
Author (Industry)4500 INR60 USD5000 INR65 USD
Delegates1500 INR25 USD2000 INR30 USD

Payment Options

  1. Cash on Cash Counter at GNA University, Phagwara 
  2. Demand Draft (in favour of GNA University) 
  3. PayTm (Open PayTm –> Select Fees –> Enter Institute Name GNA University –> Select Event Fee –> Conference 
  4. Transfer to account of GNA University:
If submitted in a bank account, the details must be mailed to:
Bank Name: KV Bank
Account No:4303138000000011
Account Name: GNA University

Branch Address: The Karur Vysya Bank Ltd. ES-66, Adj. V Mart, Near Jyoti Chowk, Nakodar – Jalandhar 144001 IFSC Code: KVBL0004303


Organizing Committee:

Chief Patron

S. Gursaran Singh Sihra, Chancellor


S. Gurdeep Singh Sihra, Pro- Chancellor

Conference Chair(s)

Dr. V. K. Rattan, Vice Chancellor

Dr. R. K. Mahajan, Registrar


Dr. Monika Hanspal

Dr. Sameer Varma

Dr. Parveen Singh Kalsi

Co- convener(s)

Dr. Neeraj Puri

Dr. Ashutosh Verma

Mr. Ramandeep Singh

Dr. Manpreet Kaur 

Organizing Secretary 

Dr. Rajinder Kaur

Organizing Committee 

Dr. Aeshwarya Dixit 

Dr. Jyoti Singh

Ms. Neetu

Mr. James Kanda 

Ms. Komal Sharma

Ms. Rajveer Kaur 

Publication Committee 

Dr. Parveen Singh Kalsi

Dr. Manpreet Kaur

Ms. Sakshi Thakur

Media & Outreach Committee 

Mr. Gaurav K. Mangar 

Mr. Manik Sarna

Mr. Atul Kalia

Mr. Harpreet Singh 

Mr. Parminder Sandhu

Finance Committee

Mr. Kuldeep

Mr. Sukhjeev Singh

For More Information, Contact:

Dr. Parveen Singh Kalsi: +91-9988099671 

Dr. Manpreet Kaur: +91-7973515087


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